Worcester Senior AdvisorWho runs Worcester Senior Advisor?
Worcester Senior Advisor is a privately run referral and guidance service for older adults and their families in Worcester County, Massachusetts; it has no connection to the Executive Office of Aging & Independence, MassHealth, the Department of Public Health, any Aging Services Access Point or any care provider, and it owns no facilities.
Think of the website as the homework we would want done before any family tour: certification records, compliance reviews, CMS inspection data and the 2026 program rules, each linked to its source. The advisor conversation comes after, when a family wants help turning that homework into a short list for a particular parent.
Who pays Worcester Senior Advisor, and why does that matter to you?
Residences that work with referral services pay us a fee after a family we introduced moves in; families pay nothing, before or after.
That arrangement creates an obvious incentive, so here is how we keep it in check: our directory includes all 30 certified residences and every certified nursing home in Worcester County, partner or not; facility pages show the same state and CMS fields for everyone; and our advisors are expected to explain any suggestion with something you can look up yourself.
What does the directory include, and what does it leave out?
It includes every Assisted Living Residence AGE certifies in Worcester County with its state record and posted compliance reviews, and every CMS-certified nursing home, home health agency and hospice with an office in the county, with CMS's own data.
Reviews, star ratings for assisted living, aggregator data and marketing claims are deliberately absent. Where Massachusetts publishes nothing, for example prices by residence, the page tells you that plainly rather than filling the gap with a guess.
How can families or providers contact Worcester Senior Advisor?
Call (978) 759-3386, write to advisors@worcestersenioradvisor.com, or answer the short care-match questions on any page and an advisor will follow up; providers who spot a display error in their state data can use the same address.
For an emergency, call 911. To report possible abuse, neglect or exploitation of someone 60 or older in Massachusetts, call Adult Protective Services at (800) 922-2275.
Which area does Worcester Senior Advisor serve?
All 60 cities and towns of Worcester County, including Worcester, Fitchburg, Leominster, Gardner, Shrewsbury, Milford, Westborough, Northborough, Auburn, Webster, Southbridge and Athol.
Greater Boston and the MetroWest towns of Middlesex County are covered by a separate site. Residences across the Rhode Island, Connecticut and New Hampshire lines follow those states' licensing systems, so they are not in our directory.
At a glance
| We are | We are not | |
|---|---|---|
| Role | A free referral and advisory service | A care provider or government agency |
| Data | AGE certification records and CMS data | Reviews or paid rankings |
| Pay | Paid by residences on move-in | Paid by families |
